YouTube just got hotter in Canada: Views added to Billboard’s Charts
Billboard and Nielsen have shaped the core measures of success for entertainers around the world. These institutions created the standard we all look to when assessing the popularity of an artist, an album or that song you just can’t stop playing. Each week, their rankings are eagerly awaited by budding musicians, bona fide rock stars and music executives alike.
Of course, the music industry has changed dramatically in recent years. We’ve seen artists become stars through channels that simply didn’t exist a decade or two ago, like Gangnam Style, MonsterCat or Walk off The Earth. YouTube has become a place where artists connect with new audiences, and music fans are discovering songs, bands and genres they never knew they loved.
Now, Billboard Canada has launched the first-ever Canadian Hot 100 chart to include Nielsen’s streaming data, in addition to sales data and radio airplay detections. Streams are now factored into the chart’s rankings, enhancing a formula that includes digital download track sales, physical singles sales, radio airplay and other streaming services, all tracked by Nielsen. With their massive scale, fans on YouTube are now helping to decide who the top 10 artists are.
Music consumption continues to grow and never before has the Canadian Hot 100 chart better represented total music consumption. The addition of streaming data to the Hot 100 formula reflects the current state of the industry. All official videos on YouTube identified as containing a track (including fan-uploaded videos), will now factor into determining the popularity of particular tracks.
Nicki Minaj’s “Anaconda” would seem to be one of the big winners from the inclusion of streaming, which may be due to the large number of views of the video on YouTube. The song appeared at #18 on last week’s chart, which did not include streaming data, and jumped up to #3 this week with the addition of streaming. It is the second most streamed song behind Taylor Swift’s “Shake It Off” and is one of three songs that had over one million streams last week (for the week ending Sunday Sept. 14).
Songs in the pop and R&B genres look set to benefit from the change to the Hot 100 chart because of their high streaming rates compared to other genres such as rock and country. Also appearing to benefit are songs that were big hits earlier this year, including Iggy Azalea “Fancy” (#20, up from #30) and Pharrell Williams “Happy” (#25 from #39).
The updated Canadian Hot 100 is now available on Billboard.com and Billboard.biz; and will be featured in the September 27, 2014 Issue of Billboard magazine, which hits newsstands on September 20.
Most importantly, we hope this news will excite our users, who have helped us discover some of the biggest stars and songs of the past seven years.
Of course, the music industry has changed dramatically in recent years. We’ve seen artists become stars through channels that simply didn’t exist a decade or two ago, like Gangnam Style, MonsterCat or Walk off The Earth. YouTube has become a place where artists connect with new audiences, and music fans are discovering songs, bands and genres they never knew they loved.
Now, Billboard Canada has launched the first-ever Canadian Hot 100 chart to include Nielsen’s streaming data, in addition to sales data and radio airplay detections. Streams are now factored into the chart’s rankings, enhancing a formula that includes digital download track sales, physical singles sales, radio airplay and other streaming services, all tracked by Nielsen. With their massive scale, fans on YouTube are now helping to decide who the top 10 artists are.
Music consumption continues to grow and never before has the Canadian Hot 100 chart better represented total music consumption. The addition of streaming data to the Hot 100 formula reflects the current state of the industry. All official videos on YouTube identified as containing a track (including fan-uploaded videos), will now factor into determining the popularity of particular tracks.
Nicki Minaj’s “Anaconda” would seem to be one of the big winners from the inclusion of streaming, which may be due to the large number of views of the video on YouTube. The song appeared at #18 on last week’s chart, which did not include streaming data, and jumped up to #3 this week with the addition of streaming. It is the second most streamed song behind Taylor Swift’s “Shake It Off” and is one of three songs that had over one million streams last week (for the week ending Sunday Sept. 14).
Songs in the pop and R&B genres look set to benefit from the change to the Hot 100 chart because of their high streaming rates compared to other genres such as rock and country. Also appearing to benefit are songs that were big hits earlier this year, including Iggy Azalea “Fancy” (#20, up from #30) and Pharrell Williams “Happy” (#25 from #39).
The updated Canadian Hot 100 is now available on Billboard.com and Billboard.biz; and will be featured in the September 27, 2014 Issue of Billboard magazine, which hits newsstands on September 20.
Most importantly, we hope this news will excite our users, who have helped us discover some of the biggest stars and songs of the past seven years.
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